Archive for ‘Ultra Imaginative’ Category

Rube Goldberg Tells a Story

Posted by Robert Weitz on August 30, 2011 11:54 AM

Do you want to impress people with your view of the world? Do you want to tell them that you are bold or inventive? Then do something creative and smart!

Here are 4 lovely examples of storytelling that is a “set-up.” In other words, a mechanism is set up to—once set in motion—tell a moving story of cause and effect that has all the elements of a drama or animated sequence. After you watch each one, ask yourself: What feeling do I have about the filmmakers, and what story are they telling? The mother of all of these, The Way Things Go by Swiss artists Peter Fischli and David Weiss, inspired many followers. Its story is more meaningful than ever.

Similar in narrative and physical setup (so much so that Fischli and Weiss threatened Honda with legal action), “The Power of Dreams” by the agency Wieden+Kennedy is an expensive, brilliantly-executed ad that has a singular message: “Isn’t it nice when things just work,” which is intoned by radio celebrity Garrison Keillor. This is done in 2 takes and took months to figure out and execute. It was very expensive and is still driving traffic and brand exposure…it worked!

Next is something different but still echoes the joyful, technologically crazy, wildly expressive creation of Fischli and Weiss, and picks up on the brilliant production values of the Honda ad. The Sony Bravia ad “Balls” by Fallon UK is a meticulously executed set-up meant to thrill and fill our hearts with an irrepressible childlike joy. It compels us to dwell on the fact that the Bravia is brighter, more exciting, and a step above everyone else.

The final spot is so perfect. It is not for a major brand, it was probably made with the understanding that the Honda and the Sony commercial continues to be passed around without an end in sight. It will probably outlive the Bravia brand, and will amuse and spread Sony and Honda’s message for who knows how long? I would imagine that a lot of sweat equity went into this since the brand makes wood products.

Appropriately, the tune is “Jesu, Joy of Man’s Desiring” by J.S. Bach because with such a convincing story told, everyone of us should be desiring a Touch Wood smartphone! Clients, fans and lovers are rarely seduced by a list of benefits, but light some candles, pour some wine, put on some music, and then wait and see what happens.

iPhone Finger Painting Makes The New Yorker Cover

Posted by Dylan Tran on June 10, 2009 10:27 AM

A couple of weeks ago, The New Yorker debuted its first iPhone cover – a digital finger painting done on Brushes app by Jorge Colombo, an artist whose drawings have been featured in the magazine since 1994. It was a breakthrough of sorts because never before had a virtual artwork done on such a small mobile device hit the cover of a major publication, one that’s renowed for their creative illustrations. It was truly inspiring.

Watch this video on the making of The New Yorker cover:

Columbo just got his iPhone a few months ago, and like me, immediately obsessed and marveled about all the wonderful things the little device could do. As an artist, he found that it opened up new possibilities. Using Brushes, a cool iPhone application that allows one to draw and paint on the fly, he was able to express himself anywhere and without being noticed. Brushes Viewer records the step-by-step process, and as you can see from the above video, Columbo relied on the Undo feature to get the look just right.

Imagine creating your own masterpiece while waiting for the bus, or your next appointment, or even while walking down the street. I hope this technology motivates more people to get creative and free their artistic inhibitions. As for Columbo, he’s so inspired that he’s now posting a new finger painting every week on The New Yorker blog. No word yet on when his first iPhone gallery exhibition will be, but you can see what others have come up with on Flickr here.

The Large Hadron Collider is…beautiful!

Posted by Robert Weitz on March 3, 2009 10:08 AM

One of our favorite blogs, Boing Boing, has been following the amazing work of photographer Peter McCready. McCready’s QTVR panoramas of the biggest, most intricate machines known to man are simply put—overwhelming. Both the expression, via simple but very high-res single node VR, and the objects McCready photographs evoke the kind of heart-thumping that occurs when one first sees St. Peter’s or the Grand Canyon.

Large Hadron Collider

McCready simulates immersion using very detailed QTVR photography, accompanied by the sounds of the actual environment. The environments he is documenting like the Large Hadron Collider (LHC), Compact Muon Spectrometer, and A Large Ion Collider Experiment (ALICE) are all machines that are designed and created to challenge and explore the outer most sanctums of our understanding of the universe. While not designed with beauty in mind, they are nevertheless sublimely beautiful.

Spend some time clicking through McCready’s site and remember to use the best audio and visual set up you have. I’ll be discussing this more in a future post.

This is the QTVR of the LHC.